10 examples of the metaverse for business and IT leaders

Metaverse for business

Metaverse has the ability to reproduce the real-world utilising cutting-edge technology such as AR and VR. Metaverse, as the next generation of the internet and social media, provides many economic chances to businesses all over the world.

What does the Metaverse mean for business?

We are still in the early stages of the metaverse, but there is enormous promise businesses can revolutionise everything from how they connect with customers to the products and services they offer, production and distribution processes, organisational operations, and more.

According to Accenture’s Tech Vision 2022 Report, 71% of global executives believe the metaverse will have a positive commercial impact on their organisations, with 42% expecting it to be “breakthrough” or “transforming.” According to JP Morgan, the metaverse will permeate every sector in the coming years, creating market potential worth more than $1 trillion in annual income. Now is the time to plan the next decade of business, to create new worlds and markets in the metaverse.

Here Are Top 10 Metaverse benefits for businesses

Metaverse for social mer

1. Better Social Media Experience

In his letter to shareholders in October 2021, Meta (previously Facebook) founder Mark Zuckerberg used the term “Embodied Internet.” And this is exactly what social media will become if the metaverse gets widespread.

Currently, social media platforms such as Facebook, Instagram, and WhatsApp are 2D platforms, with users just seeing a screen and the content that is shown on it. Interaction is confined to ‘liking’ ‘commenting’ or ‘sharing’ which will be drastically altered once the metaverse is activated. Social media will become immersive, with real-time interactions and meetings, exactly as in the real world, thanks to AR and VR-powered metaverse

Instead of just a screen to connect with, social media will duplicate the real world, where people, or rather avatars of users, would interact, communicate, and engage in a 3-D realm, akin to how social media works in real life

met averse for new avenues

2. New revenue sources

Companies are already selling things and services that can only be purchased online. gucci has collaborated with Superplastic, a product and entertainment firm, to create a limited run of collector NFTs. Ralph Lauren is selling avatar clothes, while Nike is developing an NFT that connects to its real-world equivalent.

The fact that well-known fashion labels are offering digital-only clothes and accessories, following in the footsteps of gaming platforms that have been selling comparable things for many years, may speak to prospects for the larger commercial landscape.

Avila believes that selling digital assets might be a lucrative opportunity for many businesses.

Metaverse for education

3. Education and Learning

The Metaverse’s educational and learning potential is as exciting as its other applications. VR mixed with Metaverse effects has elevated the learning experience to a whole new level. 

Students can now witness live experiments that make use of more extensive and high- quality knowledge resources. In a recent video from New York, pupils learn astronomy in a virtual spaceship rather than in a classroom. This is only the beginning of a new age in education. 

Metaverse also removes language barriers by allowing students from all over the world to receive knowledge from a unified digital place free of social and linguistic obstacles. 

Another Metaverse example is Microsoft’s Mesh, a mixed reality platform where instructors, staff, and students can interact using 3D avatars. Mesh may be used to attend video conferences and live sessions by using Microsoft Holo lens, a wearable AI.

metaverse for brands

4. Engaged users

For internet users, the Metaverse gives up a whole new universe of entertainment possibilities. If your company is ready to offer your clients a Metaverse experience, you could get a more interactive and engaged audience for your brand. 

You can give your consumers anything from virtual items to gaming adventures to AR/VR showrooms.

metaverse for entertainment

5. Entertainment’s Future

In the next days, we may witness the birth of a new, never-before-seen entertainment business at the heart of the metaverse: Consider virtual concerts attended by millions of avatars, each paying a charge to get admission and experiencing live performances by top- rated celebrities from the comfort of their own homes.

Another notable application of a metaverse is virtual reality theme parks, where individuals from all over the world may attend, participate in, and enjoy unique rides without leaving their homes.

Sports are the same way: unique competitive sports can be organised within the metaverse, complete with advanced and fair sports betting, and more. These useful and effective commercial applications are just the beginning. When a fully functional, feature-rich,

immersive metaverse is built, we may see a plethora of various business applications such as eCommerce, legal sector, manufacturing, commerce, books, movies, audio streaming, and more.

Tech Ahead is currently testing and studying some cutting-edge metaverse-based commercial apps that have the potential to revolutionise the world And we will continue to share our learning experiences in order to empower our clients and consumers and assist them in accelerating their business growth.

6. Real estate

One of Metaverse’s key benefits is its capacity to provide clients with the ultimate virtual reality experience. It’s no surprise that a real estate market specialty might be profitable using Metaverse.

With Metaverse property tour choices, realtors do not have to travel to the site, and clients do not have to waste time travelling to dozens of houses. In fact, prospective buyers can take a Metaverse real estate tour and study all available alternatives in real time.

Furthermore, the virtual tour in Metaverse can be customised to the client’s scale, taste, and design. The real estate industry is also planning to invest in Metaverse app development that is specifically tailored to the demands and requirements of realtors.

Metaverse for events

7. Virtual event opportunities

A live performance by your favourite musician may not be as amazing on TV as it is in the Metaverse. You may even host virtual events for your consumers to give them a sense of presence in their selected location.

Museums and galleries can also use Metaverse to obtain the attention they deserve. An NFT avatar show was recently held, and 300 distinct avatars were sold in a single day.

Sell and showcase products eCommerce retailers and enterprises are actively embracing Metaverse to give their customers a better experience when trying on clothes, eyewear, house furniture, and everything in between. Businesses can also set up virtual stores to exhibit their products and services, potentially attracting a significant number of new customers. 

meta verse for innovation

8. Innovative marketing

As previously said, Metaverse has pioneered a unique way to brand storytelling in order to foster inventive awareness and business identity.

Metaverse alters storytelling and “story living,” where the audience is no longer just a passive listener but an active participant making product choices.

meta verse for cryptocurrency

9. Simple transactions

Cryptocurrency and the Metaverse are inextricably linked. Today’s digital environment necessitates digital money, which has grown even more accessible thanks to digital wallets and cryptocurrency. In the Metaverse, users do not need to link their bank accounts, and payments are merely a few taps away.

meta verse for remote working

10. Remote working

The Metaverse has caused a significant shift in the way traditional business is conducted. 

Numerous businesses are already utilising the Metaverse’s virtual business architecture. Nike, Intel, YouTube, McDonalds, and emerging startup’s such as Gravity Sketch and Upland are among those with virtual offices.

Another Metaverse use case for remote work is virtual reality training, in which employees can be instructed through a simulated experience. One of the most significant benefits of the Metaverse is VR training, which blends official corporate training with hands-on learning by providing employees with access to videos, manuals, audios, and other digital environments.

Aside from training, the most popular developments in the digital workplace are remote working in virtual environments, worker communication and collaboration via VR devices and remote meetings using 3D avatars.


The above mentioned Metaverse use cases and benefits provide a general overview of what Metaverse is and how it works for organisations and enterprises. 

Metaverse will become an important component of our daily life over time. While early Metaverse prototypes are already being tested in numerous industries, it is now time for businesses to take the next step and incorporate Metaverse technology.

VR Arcade With Holograms Opening at Shanghai Disney

According to the images presented, visitors to Shanghai Disney Resort in China may expect a lot from the new VR entertainment centre that will be opened by VR entertainment business SoReal.

Two floors of immersive entertainment will be available in SoReal’s flagship VR SuperSpace, some of which are based on the hugely popular Chinese classic novel Journey to the West. Visitors can choose from a number of location-based VR experiences on the first floor. This features a VR motorcycle experience as well as a “weightless” VR game where players hang just over the ground.

Inside Shanghai Disney

On the second floor, visitors will find a walkthrough VR experience based on the hit Chinese film series The Monkey King. Here they can battle it out in both single-player and multiplayer experiences alongside friends and strangers. The entertainment center will also feature holograms and various other special fx.

“We are extremely excited that SoReal’s first flagship store in Shanghai will open in Disneytown very soon,” added Michael Qi, co-founder, and CEO of Sky Limited Entertainment. “Our team has been working tirelessly over the past year to design and create this exciting new theme, tailored content, and unique experiences that will be available exclusively in this new location at Disneytown.”

The SoReal VR SuperSpace will be open to the public at Disneytown’s Lakeshore area. Those interested can purchase tickets bundled with admission to Shanghai Disneyland beginning September 10th. Tickets for just the SuperSpace can be purchased individually right now.

By Twin Reality:

Virtual reality arcade games are a lot of fun, according to Twin Reality. We all want to know how we can take advantage of virtual reality and turn it into a profitable venture, so we recommend that you start a VR gaming centre in your city if you have the necessary funds. 

We produce unique virtual reality applications, and we would love to speak with you and assist you in setting up your own VR arcade.

What is Web 3.0?

2021, if at all, will be remembered for the multiple tech jargons that it threw up our way. From Meta to Crypto to Semiconductor chip shortage and finally Web 3.0, we have been exposed to a whole new world of technology that was rarely imagined before.

The common man on the street is technologically smarter thanks to the scrolling device on his palm. Tech has multiple implications on him, as he learnt, from what continues to be a financially draining pandemic. Well, now coming to the topic of the day, Web 3.0. Brace your seat belts, for this is going to be a short story time.

When a vast majority of today’s techies was in their growing up years, we were used to seeing static websites of companies, merely stating the facts, stats and much more on HTML on the browser. That changed into dynamic data storing and interactivity-based in the early 2000’s. That led to transmission of a lot of personal data on the web with new-age e-commerce start-ups like Amazon and Flipkart entering the internet age. And when the personal data got leaked, it obviously led to a lot of ruckus on privacy issues and data theft, more commonly known as cyber security issues.

It is from cyber security that blockchain concepts developed and as one thing led to another we suddenly stare at a Block-chain technology-based Web interactivity, which these days is Web 3.0. To the new ones, blockchain in simple terms means you owning your data and sharing it on mediums you control / create.

Decentralization of data from the traditional Big 4 uncrowned kings: Microsoft, Google, Facebook and Apple. Thus, decreasing dependency on their servers and using impenetrable blockchain networks.

Now, an exit from the story mode and into hard-core technology facts. Web3 will be based on Ethereum (sub-domain of Blockchain and an open-source smart contract functionality) and NFT (Non-Fungible Token) which is used to store data on Blockchain and these will be owned and under the control of the user himself.

There are pros and cons to this new tech, which is being fervently debated on Twitter since the start of this month. To summarize however, the positives are increased privacy, security, scalability and extremely hard for data monopoly. The negatives are more on the legal and government based. They are extremely tough to regulate with laws.  Though the far spread use of Blockchain still remains a distant dream as on date, still it has got so many Venture Capital Firms around the world excited. They have a valid reason to do so, since the Meta and VR has taken the world by storm.

People are rushing to create things which wont even exist in real world until you put on those huge white head gears called as VR Headsets. Coming back, however, the picture still is hazy. A lot depends on how various governments accept and create laws on crypto and Block chains until which the Web 3.0 debate can enjoyed from afar.

Hi there! We are Twin Reality, an Indian start-up trying to pioneer the VR and AR revolution in the country. We also regularly blog about the latest trends and technologies in this domain. If you like to read or articles and blogs and business case studies, make sure to reach us and follow us over our social media handles.

Bigscreen New Update Making Remote VR Desktop Feature

Bigscreen is one of the most famous VR games companies and an industry leader in terms of the tech launches and feature updates it keeps churning out year after year. The company had a humble beginning, but today it is one of the biggest entities in VR-based Social media segment.

Today’s article is based on of such topics, the Remote Desktop feature of Bigsreen. This comes as a bit of a shock, since we all know that there hasn’t been much noise from the company in terms of announcements on social media. This week, let us have a look at the biggest launch till date: the Desktop version, Streaming Update on Meta Quest, Valve Index, HTC Vive and Windows Mixed Reality. All of this might lead to a greater quality of streaming, something that not many companies aim to solve.

This coming at a time when the entire world is jumping into Metaverse and VR. The basic mottos of this launch are: Great streaming quality, amazing audio and video quality, greater bandwidth requirements but less buffering and data consumption. This feature enables a minimum of 15 people coming together and interacting with each other.

The streaming update also had certain add-ons, it has less latency than existing ones and stream videos at 60 fps over the LAN. This will allow you to invite friends and hang with them over amazing videos and news.

These updates are just equivalent of laying a strong foundation for the upcoming set of feature updates namely:

  • A new friend system.
  • Input streaming for Remote Desktop that includes support for Bluetooth gamepads and keyboards.
  • A built-in YouTube app that will let you browse and watch YouTube with your friends.

Hi there! We are Twin Reality, an Indian startup trying to pioneer the VR and AR revolution in the country. We also regularly blog about the latest trends and technologies in this domain. If you like to read or articles and blogs and business case studies, make sure to reach us and follow us over our social media handles.

3 VR-based game that provides the same level of exercise as a physical game.

I guess, oh wait, not guess. I am certain that you are hearing Metaverse and VR for the umpteenth time. They have been all over in the news for a little over 2 months, ever since Mark Zuckerberg announced the re-branding of Facebook as Metaverse.  Well, forgive us if we are being repetitive but VR depicts a world just like our where we can meet people, speak to them, albeit not face to face, but in a virtual avatar.

While most people would tend to think that Meta and AR or VR will make life more sedentary, which is true to an extent, here comes a VR-based game that will make you sweat, just like any physical activity. Let’s delve deep into this topic for today and understand as to how exactly this stuff will work and the impact it will have.

Here are a few games that will give you a run for your money (literally, the one which you bought the VR set obviously!) try to get a smart watch and then play the game to get the exact count of calories burnt and other such data after the new-age workout gets completed. Are you ready to know what all games provide this facility? Okay, set your VR headsets tight over the forehead, keep few bottles of water handy, some napkins and towels on the couch below and then yes, you are good to go!

  1. Arms – 1 hour: Beat Saber –This is a rhythm based game that focuses more on your posture and moves more than timing and aggression that modern games demand. You might have to jump here and there, roll over and perform gymnastics. A pro tip: Make sure you keep all your precious accessories away from you while you play this game. This is a good game to get your adrenaline flowing and test your stamina levels after a couple of sedentary years due to pandemic.

Here are a few tips: The key is big swings. Stay grounded and rooted and focus with all your might; focus less on your wrists and more on moving your arms. I find that the best way to have fun while putting in effort is to try to swing at each block with as much force as I can while still managing to reach the next block in time. The key is to smoothly move your swings from one block to the next; this makes a fun challenge where you need to strategize your movements to consider how to most efficiently move from one swing to the next even while making big, hard swings. When you really get into the zone you should feel that satisfying flow state that will carry you through.

2. 30 mins: Pistol Whip

This is a paid game available for 30 bucks in Oculus based Headsets, Steam. It’s based on shooting and will bring your body rhythms into focus. Blow away your enemies and destroy their plans as they come to harm you while you move forward in the game. This might prove to a good workout for your legs since you are constantly on the move and try to dodge your opponents shots at you.

Again these are the tips from our end to succeed in this game:

The key for a good Pistol Whip workout is to keep your feet planted as often as possible. From here you’ll need to move your upper body around to dodge incoming fire as you return fire to kill enemies. Moving in this way will make great use of your legs. Don’t be afraid to get down real low to dodge—not only is it an effective technique for dodging, it’s also going to get those leg muscles flexing.

3. Until you Fall: 30 mins

A USD 25 game available on Oculus Headsets and PVR sets. Its again a game that will provide a nice exercise to your limbs. Like all other adventurous games out there, you gotta fight it out and earn your stripes with which you will be able to buy new weapons and upgrade your existing arms and skill sets.

To be crowned as a successful knight, you’d need tons of time and energy and more importantly practice. It will be a great challenge to your grey cells and muscles.

Hi there! We are Twin Reality, an Indian startup trying to pioneer the VR and AR revolution in the country. We also regularly blog about the latest trends and technologies in this domain. If you like to read or articles and blogs and business case studies, make sure to reach us and follow us over our social media handles.