3X Your Brand Expo Event Leads With Our Custom Branded Games

Turn your booth into the center of attention with fast, fun, and Custom branded games — no bulky hardware needed. Works on screens, tablets, or VR headsets.

What Are Custom Branded Games?

Custom branded games are interactive experiences built from the ground up to reflect your brand’s identity, goals, and message. Unlike template-based white-label games, these are tailor-made to fit your campaign—visually, conceptually, and strategically.

    1. Tailored Engagement – Built around your event theme or product.
    2.  Stronger Brand Recall – Gameplay reinforces your message.
    3.  Lead-Driven – Integrated forms, QR codes, or prize logic.
    4.  Multi-Platform – Works on mobile, kiosk, tablet, or VR headset.
  • White Label vs. Branded
    FeatureWhite Label GameCustom Branded Game
    CustomizationLogo & colors onlyFully custom graphics & logic
    ReuseSame game for othersUnique to your brand
    FlexibilityLimited formatsEndless gameplay options

    Why You Need Custom Branded Games

    Clients

    Sysdig

    Why U.S. Brands Are Turning to Branded Games for Engagement

    In the fast-paced world of U.S. trade shows and marketing events, attention spans are short—and expectations are high. That’s why leading brands are choosing custom branded games to break through the noise. 5 Reasons Branded Games Work

      • Attract More Booth Visitors: Games turn heads. Whether it’s a spinning wheel, a quiz, or an AR challenge—people stop, interact, and remember.
      • Capture More Leads: Games give people a reason to share their info—especially when tied to rewards or competitions. Combine with email capture or QR scan entry to grow your contact list instantly.
      • Build Lasting Brand Impressions: When people play, they stay. And when the game is built around your message, they remember your brand long after the event ends.
      • Stand Out from Competitors: Forget generic brochures. A custom game aligned with your product or campaign theme gives you a creative edge that other booths just won’t have.
      • Gain Instant Data & Analytics: Track engagement, responses, scores, and conversion rates in real-time. See what works—and where to follow up.

    “At a recent U.S. tech conference, a custom quiz game helped a mid-sized software brand triple their booth interactions—just by making learning fun.”

    Game Formats We Can Build for You

    Whether you’re hosting a booth at CES, SXSW, or a regional expo, our branded games are built to match your message—and move your audience.

    We don’t just reskin templates. We craft interactive experiences that reflect your campaign goals and keep visitors engaged.

    Visual Quiz

    Trivia & Quiz Games

    Challenge users on your brand, industry, or products. → Perfect for product launches, job fairs, and education booths.

    Spin & Win in VR

    Spin-the-Wheel

    Quick, high-energy reward game with surprise prizes. → Ideal for lead capture and instant gratification.

    Memory Match

    Fun, fast-paced visual matching with your products or icons. → Great for reinforcing brand visuals.

    Leaderboard Challenges

    Gamify competition with scores, ranks, and timers. → Encourages return visits and long booth dwell time.

    Product-Based Mini-Games​

    Product-Based Mini-Games

    Let people interact with your product in a playful way—like assembling a part, driving a virtual car, or completing a workflow. → Highly customized and memorable.

    AR-Enabled Experiences

    Augmented reality scavenger hunts or camera-based product previews. → Great for mobile-based trade show engagement.

    QR scan at tradeshow

    QR Code Games

    Trigger the game with a QR scan. Use for remote access, in-booth games, or post-event re-engagement. → Seamless lead capture via mobile.

    Survey games

    Interactive Surveys & Feedback Games

    Collect opinions while entertaining—gamify forms, polls, and feedback. → Ideal for market research and post-demo surveys.

    Our games are optimized for:

    Arcade style

    Touchscreen kiosks

    Mobile phones and tablets​

    Mobile phones and tablets

    Arcade style

    Arcade-style setups​

    VR Headset

    VR or AR headsets

    Hybrid & virtual trade shows​

    Hybrid & virtual trade shows

    From gameplay to graphics to music—we customize every detail to reflect your identity and objectives.

    From Idea to Event in Just a Few Steps

    We make it easy to turn your vision into a high-impact branded game—whether it’s for a trade show, product demo, or virtual activation.

    You don’t need to be a game designer. Just bring your goals—we’ll handle the rest.

    🎯 Discovery

    We start by understanding your brand, audience, and campaign goals. What kind of game fits your vision? What’s the desired action?

    🧠 Game Concept & Wireframes

    Our team presents gameplay concepts, sample interactions, and sketches to help you visualize the experience. You approve before we build.

    🎨 Custom Design

    We fully brand the visuals—your logo, colors, fonts, characters, icons, sound effects, and animations.

    👨‍💻 Development & Testing

    We build your game from the ground up and test it across devices (kiosk, mobile, VR/AR if applicable).

    🚀 Launch & Deploy

    You get a plug-and-play game for your booth, website, or campaign—on time and ready to impress.

    📊 Analytics & Reporting

    After the event, we can share engagement metrics, user actions, and lead data to help you measure ROI.

    Simple Trivia / Spin Wheel

    7–10 business days

    Tradeshow Game Ideas

    Mid-Level Interactive Game

    2–3 weeks

    VR Claw Machine

    Full Custom AR/VR Game

    4–6 weeks (depends on scope)

    Need your game in time for an upcoming event?

    Perfect for U.S. Trade Shows, Conferences & Brand Activations

    Our branded games are designed to deliver results across various industries and event types in the United States. Whether you’re on a crowded trade show floor or running a product activation campaign—the right game can turn foot traffic into brand fans.

    1. CES (Las Vegas)

    CES attracts a global audience of tech innovators, meaning your booth must deliver quick, high-tech interactions to stop foot traffic.

    Popular Game Ideas at CES

      • Touchless Quiz Games
      • AR Selfie Filters
      • Leaderboard Competitions
      • Product Demo Gamified Modules
    2. SXSW – South by Southwest (Austin, Texas)

    2. SXSW – South by Southwest (Austin)

    SXSW mixes creativity, music, tech, and culture — making it a hotspot for viral and shareable experiences.

    Popular Game Ideas at SXSW

      • AR Photo Booth Filters
      • Social Challenge Games (Share-to-play)
      • Mini Tap-to-Win Skill Games
      • Interactive Storyline Games
    2. SXSW – South by Southwest (Austin, Texas)

    3. HIMSS – Healthcare IT Conference

    One of the biggest medical IT expos in the world, HIMSS attendees respond best to educational, compliance-friendly interactions.

    Popular Game Ideas at HIMSS

      • Medical/Healthcare Trivia
      • Touchless Knowledge Quizzes
      • Quick Case-Scenario Mini Games
      • Badge Scan + Reward Games
    RSA Confrence

    4. RSA Conference – Cybersecurity (San Francisco)

    Cybersecurity exhibitors use gamification to simplify complex tech concepts.

    Popular Game Ideas at RSA

      • Cyber Attack/Defense Quiz Games
      • Capture-the-Flag Inspired Mini Challenges
      • Time-based Data Protection Games
      • QR-Based Puzzle Hunts
    5. NRF – Retail’s Big Show (New York)​

    5. NRF – Retail’s Big Show (New York)

    Retail exhibitors aim for high footfall and quick conversions, making physical and digital reward-based games a hit.

    Popular Game Ideas at NRF

      • Spin-to-Win Prize Wheel
      • Product Match (Memory) Games
      • Digital Scratch Cards
      • Coupon Reveal Games
    SEMA

    6. SEMA & Detroit Auto Show – Automotive Exhibitions

    Automotive visitors crave excitement and immersion.

    Popular Game Ideas at Auto Shows

      • Racing Simulators
      • Build-Your-Car Customizer Game
      • Speed Reaction Challenges
      • Leaderboard Time Trials
    Dreamforce – Salesforce (San Francisco)

    7. Dreamforce – Salesforce Conference

    Dreamforce attendees look for learning-focused games, especially tied to SaaS and productivity.

    Popular Game Ideas at Dreamforce

      • CRM & Productivity Trivia
      • Multi-Stage Mobile Mini Games
      • Gamified Product Learning Modules
      • Trade-Your-Points Reward Games
    5. NRF – Retail’s Big Show (New York)​

    8. NAB Show – Broadcasting & Media (Las Vegas)

    Broadcast professionals lean heavily into visual content and creative expression.

    Popular Game Ideas at NAB

      • Green Screen Video Challenges
      • Memory Match Games (Icons, logos, themes)
      • AR Media Filters
      • Protect-the-Asset Tap Games

     

    What You Can Expect

    Even if this is your first time using a game at your booth or campaign, our process is built for results. Here’s what U.S. brands typically gain from deploying a custom branded game:

    3 x
    More Booth Engagement

    Games naturally attract attendees and give your staff a way to start meaningful conversations.

    2-3x
    Higher Lead Capture Rate

    Visitors are far more likely to submit their info when a fun, rewarding interaction is involved.

    0 2-3x
    Increased Time Spent at Your Booth

    Most people stay 2–3× longer when interacting with a game vs. watching a demo or reading a brochure.

    15 +
    Stronger Brand Recall

    Visitors remember the booth where they played—and talk about it with others at the event.

    Ready to Bring Your Booth to Life?

    Whether you’re preparing for CES, Dreamforce, or your next local expo, a custom branded game can set your brand apart and generate real results—leads, buzz, and business.

    Let’s bring your idea to life.

    Step 1 - Book a Free Strategy Call

    Talk to our team about your event goals and get a game concept tailored to your brand.

    Step 2 - Request Game Samples

    See examples of branded games we can build for kiosks, mobile, and more.

    Step 3 - Get a Quick Quote

    Know your budget? We'll give you a fast, honest estimate—no pressure.

    Book your free, no-obligation discovery call

    Whether you’re ready to start a conversation about a project or have a few more questions, simply book call below and we’ll be in touch soon.