Client: Colgate-Palmolive
Industry: Oral Care / FMCG
Project: Colgate Memory Matching Game
Platform: Web (Playable on Kiosks, Tablets, and Mobiles)
Goal: Drive booth engagement and brand recall at dental expos and health fairs
Overview
Colgate approached us with a unique challenge — how to turn fleeting event interactions into memorable brand experiences. They wanted an interactive game that was simple, on-brand, and effective at engaging visitors at their booth.
We responded with a custom-built Memory Matching mini-game, designed with Colgate’s brand identity, products, and messaging in mind.
Challenge
- Capture visitor attention in under 10 seconds
- Ensure brand messaging is subtly yet repeatedly reinforced
- Deliver a fun and frictionless experience across multiple devices
- Encourage longer booth dwell time and repeat plays
Our Solution
We developed a lightweight, visually appealing Memory Matching game where users flip tiles to match pairs of Colgate products, smiles, and oral care facts. Key features:
- Branded Visuals: Tiles and UI designed using Colgate’s brand colors and iconography.
- Timer-Based Gameplay: Quick 30-second rounds for fast turnover at booths.
- Gamified Incentive: Players with top scores could redeem small Colgate merchandise or coupons.
- Lead Capture Integration: Optional email form post-game to enter prize draws.
- Cross-Platform Compatible: Optimized for kiosk touchscreens, iPads, and smartphones.
Results
Turn Your Booth Into a Crowd Magnet – Let’s Talk!
Tell us a bit about your event and we’ll cook up something fun, branded, and totally crowd-worthy. Games, VR, AR — let’s make your booth the star!
